Fashion e-commerce site Lyst has announced three new senior hires this week - Chief Operating Officer, ?Editorial Director and US VP of Communications. The new additions to the Lyst team will play key roles in scaling the company’s continued growth, as revenue continues to triple year-on-year. Jose Ojeda joins Lyst as COO, overseeing Lyst’s commercial and and operational structure. With experience growing and managing fashion e-commerce for businesses in Europe, USA and Asia, he will be critical in the rollout of Lyst’s plans for internationalisation. Jose was recently CEO at Zalora Thailand, the leading online fashion destination in South East Asia. He also co-founded London e-commerce start-up Smithfield Case, which was sold to The Chapar in 2012. As part of a continued investment in content and building out the Lyst brand, Katherine Ormerod joins Lyst as editorial director, and will drive Lyst’s content strategy and editorial output. Previously at Sunday Times Style and trend forecaster Stylus, Katherine was senior fashion news & features editor at Grazia. She founded The Fashion Content Agency, creating brand content for Hunter, House Of Fraser, Dazed White Label and Arcadia. Finally, Sarika Rastogi is joining Lyst as US VP of Communications, and will lead on communications strategy and campaigns in America, the site’s principal market. Sarika previously worked for Valentino and Chanel before becoming Associate Events Director at Vogue US, and comes to Lyst from Tods, where she was US Head of Communications for four years. Both Katherine and Sarika will be joining the team in the next couple of weeks.

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Jose Ojeda in 'media contacts'
Katherine Ormerod in 'media contacts'