Online fashion site Lyst has appointed Rory Scott, formerly Head of PR at Paddy Power, as VP of Communications. Rory will lead on communications strategy and campaigns in America, the site's principal market. This is the first high profile appointment by Lyst CMO Christian Woolfenden, the former Managing Director & CMO at Paddy Power.
 
Launched in London in 2010, Lyst connects over 40 millions shoppers globally with over 12,000 designers and stores from Burberry, Valentino, Alexander McQueen and J. Crew to Lane Crawford, Saks Fifth Avenue, Harrods and Neiman Marcus. With an inventory of over 3 million fashion products and access to 4.5 million changing fashion data points every hour, Lyst’s access to shopping data makes the platform a definitive source of global fashion intelligence.

Contact

Rory Scott in 'PR contacts'