Date Posted: Tuesday 3rd May 2016
MAC Cosmetics has announced the launch of its Eyes on MAC Anniversary collection, comprising a selection of bespoke eyeshadow palettes. The Eyes x 9 and Eyes x 15 palettes features a number of colour-coordinated hues in colour schemes from navy and burgundy to amber and purple, as well as a selection of soft pastel hues. Including formulas from matte to satin and frost, the nine shadow collection includes: Purple Times Nine (£25), Navy Times Nine (£25), Dusky Rose Times Nine (£25), Amber Times Nine (£25), Pastel Times Nine (£25) and Burgundry Times Nine (£25); while the 15 shade eye palettes include: Warm Neutral (£49.50), Mellow Moderns (limited edition, £49.50) and Cool Neutral (£49/50).
Also available this month is the MAC Pro Beyond Twisted Lash Twisted Black (£19); and Pro Longwear Waterproof Colour Stick (£16, pictured above). The mascara features a never-seen-before flexible wand that can be bent in all directions up to a complete 90-degree angle. The new Pro Longwear Waterproof Colour Stick, launching on 19 May, features a jumbo pencil that glides onto the eyes to deliver high definition colour and medium-to-full coverage. There will be 21 shades available in the range, including: Créme-Filled (soft champagne with gold pearl), iris Eyes (light blue grey with pearl), Bitter Clove (deep brown), Flat White (white), Cinder Black (black), On The Beach (soft skin nude), Sweet Viola (metallic violet), Sweet Praline (soft peach), and Copperpot (copper), to name a few.
The brand has additionally introduced its All The Right Angles Contour Kit (£35). The kit is available in four variations, including: Light, with Bone Beige Sculpting Powder, Emphasize Shaping Powder and Luna Cream Base; Medium, with Sculpt Sculpting Powder, Accentuate Shaping Powder and Hush Cream Colour Base; Medium-Dark, with Shadester Sculpting Powder, Lightsweep Shaping Powder and Naked Universe Cream Colour Basr; and Dark, offering the Definitive Sculpting Powder, Warm Light Shaping Powder and Improper Copper Cream Colour Base.
MAC Cosmetics in 'beauty, fragrance, grooming & health'
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.