MAC Cosmetics has announced the opening of its first flagship Pro store in the UK, the largest global Pro flagship for the brand, located on London's Carnaby Street. Opening a distinctive and prominent Pro flagship store in the UK’s fashion capital will continue to strengthen the brand’s fashion footprint and trend authority, while accelerating its unique relationship with influencers and make-up artists in the industry. Consisting of more than 250 different products, the MAC Pro collection provides make-up artists with the high-quality formulations, colours and finishes needed for fashion shows, photography shoots and on television, music and film sets. The new store provides an advanced retail concept that blends high touch service with creativity and distinction. The store premieres an eight metre high feature wall dedicated to showcasing the creativity of emerging, local artists or designers throughout the year. One creative will take over the installation space with a self-contained piece of work, created exclusively for MAC, celebrating the best of British talent. These works will be a myriad of graphic, video or textural within the space, but always encapsulating the creativity and originality of the brand. The store will also feature innovative retail experiences, including a comprehensive library area for customers and make-up artists to seek inspiration and references. Nine ergonomically designed make-up stations with professional lighting and adjustable seating will be available, as well as two private make-up areas that will allow groups to share the experience. The Pro flagship will offer specialist makeup services such as bridal, theatrical, makeup lessons and workshops such as ‘M·A·C Techniques’ for all ages, sexes and races.

Contact

MAC Cosmetics in 'beauty, fragrance, grooming & health'