American hip-hop artist Machine Gun Kelly has launched his debut brand UN//DN LAQR. The debut collection of genderless nail polishes shares a message of non-conformity and ultimate self-expression. 

Machine Gun Kelly commented: '"Nail polish serves as a true vessel of self-expression — I can express myself one way today and do it all again tomorrow with something different. When I do my nails, that's me wearing my own thoughts and making a statement. To me, polish is not just a colour, it's an intention. Every colour has a purpose."

UN/DN LAQR is now available at undnlaqr.com.