Readly, the fast-growing European company, which offers unlimited access to over 5,000 magazines, has announced in a statement that it has chosen Australia and New Zealand as its next publishing markets to digitise.

Maria Hedengren, CEO at Readly, said: “By using new technology and embracing new consumer habits and preferences, we believe that great value can be created for both consumers and publishers. Smartphone usage is increasing, digital content consumption is on the rise and the ‘all-you-can-read’ subscription model is becoming the new standard.”

Leading Australian publishers Bauer Media, News Corp, Next Media, and Pacific Magazines and more will publish their titles to Readly, joining international media powerhouses including Hearst and Condè Nast on the platform. Readly has set to lead the digital shift helping drive additional revenues, increase their digital circulation and presence, and become more data-driven in their work. Readly has gathered a growing data pool of 25 billion data points from which publishers can access first-hand user statistics and benchmark values.

Local titles include The Australian Women’s Weekly, Vogue Australia, ELLE Australia, GQ, Delicious, InStyle, Marie Claire and Who Magazine. The most renowned international publications featured in the Readly library include for example; National Geographic, Time, Fast Company, Vogue, Forbes, Cosmopolitan, Elle, and more. On top of major publications, Readly also opens discovery for smaller niche magazines, serving a unique corner of the market, and exposing readers to new publications.