Fashion brand Maison Kitsuné, created in 2002 by Gildas Loaëc and Masaya Kuroki, blends a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and coffee shops (Café Kitsuné).

In October 2016, Maison Kitsuné announced plans to accelerate growth with its first minority investment from Stripe International. Stripe International now occupies a seat on Maison Kitsuné’s board and serves as a strategic partner helping fuel the company’s retail expansion, with Maison Kitsuné and Café Kitsuné being the main priorities. Maison Kitsuné remains independently-controlled, operated by its executive team.

The company has announced that it will be exploring untapped Asian markets, opening boutiques and coffee spots in South Korea, Indonesia and Greater China, with the help of local strategic partners. 

The company has signed an exclusive partnership with Samsung C&T to enter South Korea. Maison Kitsuné will open one shop-in-shop in Shinsegae Gangnam Department Store as well as a flagship store in the Garosu-gil neighborhood mid-October, that will welcome a Maison Kitsuné boutique and a Café Kitsuné, with plans for more ready-to-wear outposts and cafés next year. 

In 2019, Maison Kitsuné will further extend its reach in Asia, breaking ground in Indonesia and Greater China (Mainland China and Taiwan). Slated to open next March 2019, the brand’s first pied-à-terre in Indonesia will unveil a space located on the ground floor of Jakarta’s District 8 mall, including a Maison Kitsuné boutique and a Café Kitsuné. 

In addition, the brand is set to open its first-ever Hotel Kitsuné in 2020 near Uluwatu in Bali, Indonesia. The Hotel Kitsuné will host a cluster of villas and will continue to spread the brand’s distinctive Art de Vivre.

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