Karla Cosmetics, the make-up artistry line from make-up artist Karla Powell, has announced the launch of Karla Lashes, produced in collaboration with Eldora Lashes. The collaboration was born out of Karla's frustration with the existing products on the market – she could find nothing that looked natural on camera, or that was comfortable for all-day wear. Karla Lashes comprises four styles, whereby each strip is knotted and feathered by hand, and secured onto a clear, undetectable base strip that moulds to the lash line for comfort, without weighing the eyes. The lashes are shaped to taper at each end, following the natural curve of the lashes. In order to ensure a perfect fit, the strips are sectioned into individual pieces, and so can be applied as whole strips, shortened (to prevent peeling at the edges), or applied solely to the outer corners for a subtler result. Each set is wholly re-useable and comes housed in a protective box, alongside step-by-step application instructions and a few industry tips from Karla. The full collection includes: Periwinkle (H151), crafted with delicate feathered inserts for a wispy, ethereal finish; Boysenbery (H128), a layered style with finely sculpted tips; China Rose (H168), natural, full and thick lashes with a feline flick at the outer corners; and Flame Aura (S146), a limited edition fantasy purple and black feathered lashes. Karla Lashes will be available at eldorashop.co.uk from 9 August, with prices ranging from £6.

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Karla Cosmetics in 'beauty, fragrance, grooming & health'