London-based make-up brand Code8 has announced Alexa Chung as its first brand ambassador. As part of the partnership, Code8 has launched a campaign, Beauty Decoded, which focuses on showcasing its singular and uncomplicated message. Code8's founders Sophia Chikovani and Nadine Ayache believe there is more to life than make-up and wanted to create an uncomplicated, multifunctional, smartly edited line enabling women to develop their own individual beauty.

Commenting on the partnership, Sophia Chikovani and Nadine said: “Alexa is the perfect personification of the Code8 mantra #beautywithoutlimits. We share a belief that makeup should be effortless, uncomplicated and multifunctional, leaving women more time to make the most of their busy lives. This is the reason we created the Code8 range and we are delighted to welcome her to our Code8 family.”