Make-up brand Eyeko has partnered with British singer, songwriter, television presenter and footballer from Liverpool, Grammy-nominated & BritAward winner, Chelcee Grimes on a new campaign, Limitless. She has written for the likes of Dua Lipa, Kylie Minogue, Little Mix and more Chelcee currently plays for Merseyrail Ladies FC and has worked with some of the biggest names in football including Rio Ferdinand, Peter Crouch, Jermaine Jenas and Jurgen Klopp. Chelcee joins Mads St Clair, tropical marine biologist, underwater photographer and wildlife filmmaker as well as actress, writer, activist and filmmaker Ella Greenwood for the launch of Eyeko’s Limitless campaign. By showcasing these three limitless figures, Eyeko wants to challenge boundaries and champion female empowerment. This campaign echoes that there is no limit to who one inspires, no limit to the stories one tells, no limit to the change one can create and no limit to what one can achieve.

To support the Limitless campaign, Eyeko is launching its first-ever 80% natural origin ingredient Limitless Mascara in Black and Brown RRP £19. Launching on the 30 of June, this lash-caring mascara is also vegan, cruelty-free, and suitable for sensitive eyes. Acrylates film-former technology allows Eyeko’s Limitless Mascara to be washed off easily with warm water without smudging or running during wear, this functional polymer allows for quick drying speed and good adhesion on the lashes.