iiaa, the International Institute for Active Ageing, has announced the launch of makeup brand, et al. Launching in Spring 2023 et al. is the makeup that does more. The range delivers the joy of makeup, blended with the science of skincare whilst being responsible to the planet. The formulas are backed by over 30 years of skin health expertise and are vegan, cruelty-free and powered by a synergy of skincare actives. et al. completes the iiaa house of brands' ‘feed, fortify, finish’ philosophy, sharing the 100% skin health messaging alongside award-winning skin supplement brand Advanced Nutrition Programme and global Vitamin A brand Environ skincare. The spring et al. launch will include the INTELLIGENT SKIN CREAM FOUNDATION SPF 20 in 32 shades. 

Little Light PR has been appointed to support press communications, whilst The Tape Agency will support influencer communications. The ‘house of et al.’ will take place on Wednesday 14 June and all enquiries should go direct to The Tape Agency or the in-house team.