Purple has been appointed to handle all UK media activity and the exclusive launch of Makeup By Mario at Sephora UK. As part of the integrated PR campaign, Purple will plan and execute the UK strategy, new product launches, events and profiling of Mario Dedivanovic, world-renowned makeup artist and Founder, Chief Executive Officer and Chief Creative Officer of Makeup By Mario. Mario’s purposeful products and smart formulas are crafted with intention, using the highest-quality formulas and are incredibly easy to use. These go-to essentials are designed to recreate Mario’s signature techniques with effortless application.