Makeup by Mario, a rapidly-growing, artist-driven color cosmetics brand founded by Mario Dedivanovic in 2020, announced the acquisition of a $40 million minority growth investment from Provenance, a consumer-focused private investment firm, and Silas Capital, an emerging growth equity and venture capital firm. 

Today, the company sells a broad range of color cosmetics exclusively through Sephora and its own website. Makeup by Mario recently launched its inaugural foundation line, SurrealSkin Foundation, a breathable, luminous foundation with customizable, long-wearing coverage.