New male grooming brand Beardpoo has launched, with a range of shampoos and moisturisers for beards. Founded by three friends with beards who got fed up with itchy faces, dry skin and beardruff, Beardpoo Shampoo has been specially formulated to do the exact opposite and aids beard thickness while softening bristles and soothing itchiness. For added protection and a great looking beard, Beardpoo Moisturiser hydrates your beard, preventing beardruff and dry skin.

Beardpoo donates 25% of its profits launches to CALM (Campaign Against Living Miserably) to help prevent male suicide – the single biggest killer of men under the age of 45.

Beardpoo is available to buy online with the full collection including; Beardpoo Shampoo (£11.99), Beardpoo Moisturiser (£12.99), Beardpoo Shampoo & Moisturiser (£19.99) and Beardpoo monthly subscription (receive shampoo and moisturiser straight to your door every month) (£15).