Cally Russell, founder and CEO of retail data specialist Mallzee, has launched a new made-to-order clothing brand, This is Unfolded, in a bid to reduce fabric waste. The brand set out to save waste clothes from landfill and help struggling factories and garment workers with every purchase. This is Unfolded has launched its first collection, Collection 01. For £65 customers can select a dress, top and casual item, which is then posted to their address. Clothes are only made once an order is placed, meaning that none of the items ends up in a landfill.