Date Posted: Tuesday 23rd February 2021
MANGO has announced that from Spring it will sell Intimissimi collections on its e-commerce platforms, as it evolves to market third-party brands. The agreement with the Italian brand, which is owned by Calzedonia Group, aims to complement its offer in new categories. According to Mango's Online and Customer Director, Elena Carasso, "our aim is not to become a huge multi-brand marketplace, but to extend our commercial offer alongside brands that are compatible with or positioning."
Initially, the agreement with Intimissimi will have a duration of three years and it is planned to launch the service in six countries: Spain, the Netherlands, Germany, the UK, Portugal and France.
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