Marc Jacobs has signed an expanded long-term license agreement with Coty Inc. announcing the brand's return to the beauty space. Marc Jacobs Beauty, which originally launched in 2013 in partnership with Kendo Brands, quickly achieved notoriety among fashion-forward consumers. A favorite of celebrity make-up artists, innovative formulas and iconic advertising campaigns led to a cult-following throughout the partnership, which came to an end in late 2021.

The Daisy Marc Jacobs fragrance remains one of the brand’s biggest achievements to date. In 2018, it was the fastest-growing franchise among the Top 10 Women’s Fragrances in the U.S. and continues to be No. 6.

The essence of the Marc Jacobs brand, which celebrates diversity, inclusivity, self-love, and self-acceptance, seamlessly aligns with Coty’s values, providing a natural foundation for the next phase of this relationship. 

Similarly, amplifying Marc Jacobs’ e-commerce footprint will be a shared strategic priority. With the recent opening of the brand’s flagship store on LazMall – the leading e-retailer in the promising Southeast Asia region – Marc Jacobs is delivering exceptional beauty experiences to over 90 million consumers.

Read the full statement here.