Date Posted: Thursday 10th August 2023
Searches for Barbie fashion in the UK have increased by 106% in July according to Google Trends. There have been 12 million searches for Barbie fashion on Google in July and August 2023. It is characterized by its bright colours, feminine silhouettes, and playful patterns. Barbiecore fashion is all about having fun and expressing your individuality. The hashtag #barbieoutifts has had 268m worldwide views on TikTok in the last 30 days.
The top 5 cities with the most searches for Barbie fashion in the UK are:
- Inverness (152.9 searches per 100k people)
- Liverpool (147.6 searches per 100k people)
- Hereford (144.1 searches per 100k people)
- Nottingham (142.7 searches per 100k people)
- Sheffield (139.9 searches per 100k people)
The top 5 terms that people are searching for in relation to Barbie fashion in the UK are:
- Barbiecore fashion
- Barbie pink dress
- Barbie swimsuit
- Barbie high heels
- Barbie crop top
To date over 30 brands have launched Barbie-inspired collections including Primark, H&M, Fossil, Superga, boohoo, ALDO, Puma, Missguided, Scotch & Soda, Curvy Kate and more. Some of the more interesting releases include:
- Barbie x Weird Barbie collection was one of the most talked-about beauty trends of the summer. The collection featured dolls with unique and unconventional features, such as heterochromia, vitiligo, and alopecia.
- Krispy Kreme released Barbie-inspired doughnuts that are shaped like a Barbie doll and are filled with pink frosting.
- In August 2023 Polaroid released a Barbie-inspired camera that comes in a hot pink colour and features a Barbie logo.
- In July 2023, Burger King Brazil released a limited-edition burger called the Pink Burger to coincide with the release of the live-action Barbie movie. The burger is made with a pink bun, a beef patty, bacon, cheese, ketchup, mayonnaise, and a smoky pink sauce. It is served in a special Barbie-themed box.
Barbiecore fashion is already being embraced by celebrities and influencers. Kim Kardashian has been seen wearing Barbiecore clothing, such as a pink latex dress and a pink velour tracksuit. Bella Hadid has also been spotted wearing a pink mini dress with a matching bucket hat and sunglasses. Influencers including Molly-Mae Hague, Megan Ellaby, Pernille Teisbaek, Aimee Song, Chiara Ferragni and many more have embraced the brand.