British mother and supermodel Jourdan Dunn has teamed up with Marks & Spencer to launch her first childrenswear collection. Named Lil’ LonDunn by Jourdan Dunn, the collection celebrates Jourdan’s love of her hometown London, and has been designed by the model with her six year old son Riley as the inspiration. Lil’ LonDunn by Jourdan Dunn is the second in the ‘M&S &’ series* – a sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands and fashion icons. The licensed range is aimed at both boys and girls from age five up to 16, and is made up of 22 pieces. Jourdan has been closely involved in the direction of the project from the very beginning, working on all aspects from fabric and fit through to photography and creative campaign style. Her six year old son Riley features among the children in the first campaign shoot which will launch in April. The collaborative collection will be available in 70 M&S stores in the UK and online at marksandspencer.com from 14 April, plus selected international stores and websites.

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