M&C Saatchi PR has announced the launch of its global Influencer Squad. Based in the agency's HQ in Soho, the team aims develop best-in-class influencer strategy and programmes for clients such as Peroni Nastro Azzurro, Dixons Carphone and Foot Locker. These multi-channel, strategic influencer campaigns are predicted to directly contribute 15% of M&C Saatchi PR’s revenue in 2017.

Returning from the New York office to head up the Influencer Squad is Director Meredith Brengle. Meredtih has over 13 years experience across digital, social and influencer marketing with a focus on global integration. Prior to joining M&C Saatchi in 2016, she worked for digital marketing and PR agencies in Los Angeles, St. Louis and London and her influencer engagement work has spanned consumer, corporate and B2B campaigns for the likes of Nespresso, Unilever and Anheuser-Busch InBev. 

Chris Hides, MD and Co-Founder, M&C Saatchi PR commented: “All too often, in every market where we operate, we see influencers being used as a tactical, not a strategic tool. The Influencer Squad has been assembled to deliver best practice influencer campaigns. Campaigns that use influencers in the right way at the right time to deliver measurable commercial impact. Meredith is the perfect person to lead this team given her blend of experience.”

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