The McArthurGlen Group, Europe’s leading designer outlet company, has announced the appointment of Shaeren McKenzie, currently Group Marketing Director, as its first Chief Brand Officer.   
 
In this newly-created role, Shaeren will focus on developing the company's consumer proposition, working in close cooperation with luxury and fashion brand partners, and developing and amplifying McArthurGlen’s global brand narrative to all consumer and business-to-business audiences. 

Prior to joining McArthurGlen, Shaeren held a number of leadership positions in the fashion, retail and advertising industries including Marketing Director at Sara Lee Corporation, which included global responsibility for brands such as Gossard, Berlei and Shock Absorber; Managing Director of the heritage British lingerie brand, Charnos; and Marketing Director at Bhs where she worked directly for Sir Philip Green.

Julia Calabrese, Chief Executive Officer of the McArthurGlen Group, said: 'While the appeal of affordable luxury has never been stronger, our marketplace continues to evolve rapidly.  One of the ways our board is responding is with the creation of this new role'.   
 

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