Rich London has been appointed to handle the press, influencer marketing and brand collaborations for M.C.OVERALLS; the original British workwear apparel brand. Established 1908, in East London, the brand's heritage is built around the ethos of ‘WE WORK HARD’. They create classic, hard-wearing, everyday, gender-neutral staples. From their namesake overalls to poly-cotton dungarees, snap shirts, 3-pocket work jackets, 5-pocket denim jeans and outerwear, available in a modern vibrant colour mix. M.C.OVERALLS offer sartorial solutions for the hard-working and fashion-conscious individual.