MECCA Brands, which operates in Australia and New Zealand and has over 100 beauty stores, has announced the appointment of Kate Blythe as Chief Marketing Officer, located in Australia. Kate is an experienced Chief Content, Brand and Marketing Officer with an extensive history of working in the luxury, fashion and digital industry.

Kate held roles at companies including NET-A-PORTER and ELLE, she was most recently was Chief Content Officer for MATCHESFASHION in the UK. Founded in 1997, MECCA's aim is to help customers feel and look their best by offering the world's best line-up of beauty and skincare brands.