Meitu’s virtual makeup try-on app, MakeupPlus, has launched a virtual cosmetics counter tool, called COUNTER, to provide lipstick shoppers with a unique way to try on lip products before they buy – through their smartphone camera. COUNTER is accessible globally for free through MakeupPlus and features dozens of lip products from leading colour cosmetic brands in the UK (with several more rolling out in the coming months) including; Bobbi Brown, Charlotte Tilbury, Clinique, Giorgio Armani, Lancôme, Max Factor, Sephora and YSL.

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Meitu in 'beauty, fragrance, grooming & health'