Fox Communications has been appointed as the UK public relations representative for Meliá Hotels International (MHI) – Spain’s largest hotel group. Fox Communications has been appointed to lead a creative PR strategy to increase brand awareness and positioning in the UK and an impactful influencer and KOL programme to further elevate the group’s digital presence. Fox Communications will focus on luxury and premium brands and properties in the UK.

Focus brands include The Meliá Collection, Gran Meliá Hotels & Resorts, ME by Melia, Meliá Hotels & Resorts and ZEL, a new lifestyle brand created as a joint venture with tennis legend, Rafa Nadal.