Fragrance house Memo Paris, founded by John and Clara Molloy in 2007, has announced the launch of new brand Floraïku. Inspired by Japan, there are 11 fragrances including The Moon & I, I Am Coming Home, Cricket Song. Priced at £250 for a bento box with 50ml fragrance, each fragrance is refillable and in each Floraïku gift box, wearers will find a perfume a purse spray within the cap. Refills are £146 for a 50ml bottle and a 10ml travel size.

Launching exclusivelly in Harrods, similar to Memo Paris, Floraïku will then open stores where subsidiaries in local markets exist or where there are existing Memo Paris shops. Floraïku will have a more selective distribution than Memo Paris, which is sold in close to 400 doors throughout 30 countries.