Imagination PR has been appointed to handle the press and publicity for MR., an innovative new men's haircare system designed to combat the challenges associated with hair thinning, while also being suitable for all men to keep hair strong and healthy. Three years in development by a highly skilled team of scientists and hairdresser Jamie Stevens, MR. draws on the most advanced science and industry innovations to deliver targeted solutions. Divided into three categories: Thickening, Style and Disguise, there are 12 products in the collection, all containing a unique active complex formulated specifically for this collection - System- PPXT - proven to promote thicker, hydrated and stronger hair. The Disguise range contains two hero products, the MR. Hair Fibres and MR. Disguise Spray, which subtly, but effectively, mask areas of hair loss. MR. lis available at 360 Boots stores nationwide and online, as well as via mrjamiestevens.com 

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MR. in 'beauty, fragrance, grooming & health'