Men’s Health and Women’s Health have today announced a social partnership with TikTok that will see both brands co-create inspirational hashtag challenges through the #LearnOnTikTok initiative. #LearnOnTikTok brings educators and experts together to build an ecosystem of learning content to educate, inform and entertain consumers.

As part of the collaboration, the Men’s Health and Women’s Health UK brands will help drive audience engagement for TikTok, whilst the challenges – which will feature prominently within the discover section of the App – will give users the chance to benefit from trusted information from market-leading wellness brands.

From 25 August, Men’s Health will go live with a #FuelforFitness challenge, where fitness editor Andrew Tracey will showcase the food he uses to fuel workouts. Other TikTok creators will also showcase educational content around exercise and nutrition as part of the content available.

Meanwhile, Women’s Health will launch its own fitness-related hashtag challenges – designed to get more people active – on TikTok from late September. 

Image credit: Ian Harrison