BEAUTY | FASHION | LIFESTYLE | MEDIA | EDITORIAL CHANGES
Men's lifestyle blog The Discerning Man rebrands to Mr Thirty-Something
Date Posted: Wednesday 2nd January 2019
Men’s lifestyle blog, The Discerning Man has rebranded to Mr Thirty-Something.
The rebrand came after blogger Ed Lemont polled his Instagram followers asking them if they knew what the word discerning meant. 41% said they didn’t, additionally, 54% voting for a logo change. In response to this and in a bid to be even more relatable to his followers, Ed has rebranded to Mr Thirty-Something.
Mr Thirty-something will focus on the continued values of The Discerning Man, delivering the latest trends and innovations within the grooming, fashion, travel and lifestyle sectors, through an honest, impartial and first-person point of view.