Menswear brand dunhill has announced the appointment of Simon Holloway as its new Creative Director, effective immediately. Holloway brings with him a deep and rich understanding of English style and design codes. His aesthetic embodies heritage, creating timeless and quintessentially British collections.

Simon joins directly from fellow Richemont Maison James Purdey & Sons, where, as Creative Director, he successfully laid the foundations for a growing clothing and accessories collection. Further roles held have included Agnona and Ralph Lauren Collection, designing Luxury Ready to Wear, Knitwear, Shoes, Accessories, Fragrance and Home Collections. His Purdey successor shall be announced shortly. Under the tenure of CEO Laurent Malecaze, dunhill is moving forward with renewed dynamism and a rejuvenated strategic direction. Holloway’s appointment reinforces the focus on dunhill’s guiding principles of British craft, innovation, functionality and masculine elegance.