New luxury menswear brand Sooratti Sooratti has launched its first drop. It is a reflection of the rich Persian culture and takes inspiration from its historical landmarks. The brand wishes to introduce the regal, lavish, extravagant and vibrant side of the Persian culture and its people. 'Persian people take fashion very seriously and our attention to detail is on another level. We find it hard to go casual, in fact, dressing casual feels awkward for us. We hate feeling underdressed and we love to make an entrance. It's in our DNA.' Aileen Gilani.

This first drop offers the buyer to wear a comfortable hoodie or sweatshirt during the day and also take it throughout the night. Perfect for those who wish to take loungewear to the next level. When people wear this collection, they want to be seen wearing it. They create a vibe. The brand will continue to drop collections with the Middle East in mind. Available at soorattisooratti.com.