New London-based independent menswear title Dear Boy Magazine has launched. Dedicating each issue to a different colour, Dear Boy is a fresh take on menswear fashion, culture and creative scene in London with its target audience aged 18 to 30 years old and consisting of 65% men and 35% women with an interest in menswear fashion, art, photography and colour. Dear Boy features exclusive interviews, editorials, writing and art, and its contributors are based all over the world including California, Singapore, Spain, Australia and Vancouver, with editor Jun H based in London.

Dear Boy is to publish three issues per annum and as well as being available online, it is stocked in over 20 stands in London including Selfridges WHSmiths, Good News and the Somerset House Shop, as well as across the UK and Europe in Nottingham, Bath, Brighton, Manchester and Amsterdam.