Mercieca has been appointed to handle the PR for Glebe Farm and its brand PureOaty. Glebe Farm is a producer of premium, gluten-free oats and owner of the PureOaty brand of oat drinks and cereals. The agency has been tasked to help drive awareness of the company’s credentials, new products and offerings, through a creative communications programme. Reporting to the Glebe Farm marketing team, the integrated agency will manage all proactive and reactive media enquiries, commencing with a targeted trade PR strategy. Building on Glebe Farm’s reputation as the premier supplier of gluten-free oats throughout Europe.