Meta has announced its latest enhancements that are making it easier for creators to express themselves with Reels, build an audience with professional mode for profile and earn steady streams of income on Facebook.

• Meta has added an Inspiration Hub in the Professional Dashboard to gather popular reels, hashtags, topics and music.
• The platform has brought together audio, music and text into a unified editing screen, making it easier to layer and time the various creative elements of users' reels on the Facebook mobile app.
• Starting in the coming weeks, when creators upload long-form videos or finish a Live on mobile or desktop, they can create a reel clipped from the original content that links to the original video.
• For Lives, Meta has updated its Clips to Reels feature so Facebook will help automatically select the highest quality clips from the Live, and reformat them into a reel that creators can easily publish.
•  To help put creators on the path to success, creators are now prompted to personalize their Professional mode (ProMode) profile by adding a website and social media links and reviewing their privacy settings.
• ProMode creators can now appear in the ‘Creators to Follow’ unit in Feed to get discovered by more people. They can now also use ads to boost their Reels to reach new audiences.
• Meta is bringing reel insights that were previously only available on Meta Business Suite to Professional Dashboard. These include Page/profile-level reels insights on reach and interactions; and individual reels insights such as new followers attributed to a Reel, distribution health, and retention graphs showing how long viewers watched.
• In the coming weeks, Meta will also roll out new metrics on Professional Dashboard that will show creators how their accounts are performing at a more granular level, including levels of interaction and consumption by format, as well as by followers and non-followers across all of their content. In addition to net followers, creators will see how many followers they gained and lost in a specific time frame.
• Meta is testing the ability to cross-post Instagram-branded content reels and stories to Facebook, increasing campaign reach and impact.
• On Facebook, Meta has reduced partnership ads eligibility requirements, so that creators on Pages can give their brand partners permission to run ads from their Facebook page.
• The Performance bonus program, which rewards creators for garnering strong engagement on their posts, is expanding significantly, inviting more creators and introducing extra bonuses to help creators earn more.
• Meta has lowered some of the monetization eligibility requirements for Stars. Now, creators must have 500 followers (down from 1,000) over the past 30 days (down from 60).
• Meta will begin a limited test in which select creators can monetize reels that include licensed music from the Facebook Audio Library.

For more information visit facebook.com