Meta has announced it has introduced new features on Instagram Reels to improve insights, helping users better understand their content performance. The new metrics include total watch time and average watch time, a trending topics and hashtags feature, trending songs and numerical statistics showing many times the audio has been used, and how Reels are contributing to growth, with users receiving a notification from new followers that've come from their Reels. A further new feature has unified the editing screen, bringing together video clips, audio, stickers, and text allowing creators to streamline their content making it easier and more time efficient.