As part of Meta's work to help creators make a living on Instagram, it began testing Subscriptions earlier in the year as a way for them to establish a closer connection with their community while earning predictable, monthly income.

Meta has expanded access to Subscriptions across the US and heard the feedback that more ways to share content and foster community would provide even more value to your subscribers, while increasing their earning potential.

It is now rolling out new ways to connect content creators with their subscribers, including subscriber chats, new ways to share permanent, exclusive content and an exclusive tab on their profile.

Introducing Subscriber Chats - users can now create subscriber chats of up to 30 people to connect with subscribers in the moment to discuss things or bring your subscribers together. Subscriber chats, powered by Messenger, can be created directly from the inbox or story and end automatically after 24 hours.

Exclusive Posts and Reels -  introducing exclusive content as posts or reels, so subscribers can engage in the comments and come back to enjoy the content you’ve created for them.

Exclusive Tab on Profile - To deliver instant value to subscribers, Meta are launching an exclusive tab on the creator's  profile for all things Subscriptions - creating a world of exclusive content, from saving your subscriber lives, to sharing feed posts and reels.  

Meta will not be taking fees on Subscriptions through the end of 2024.