Independent British loungewear and athleisure brand Micha Lounge has brought its PR in-house. Their team is now handling all press and influencer enquiries, along with doing all its and social media in-house. 

Micha Lounge was founded in London in 2015 by entrepreneur Andrew Lethbridge who identified an emerging trend and gap in the market for knitted loungewear and a new approach to athleisure. 

Since launching on ASOS 4 years ago, the independent British knitwear brand has grown from a sole capsule collection to becoming a key brand partner.

Micha Lounge has a growing tribe of celebrity and blogger fans, including Louise Redknapp, Ashley Roberts, Frankie Bridge, Mollie King, Felicity Hayward and Chloe Lewis, all of whom are regularly seen wearing our brand on a day to day basis, or via their Instagram.

Founder, Andrew Lethbridge, comments: “Loungewear is something that everyone loves to put on at the end of the day and at weekends to chill in, but we wanted to create a collection that had a fashion edge. Micha Lounge was created to offer a chic and comfy alternative that can be worn at all times - from coffee before the gym, to lounging on the sofa, to drinks with friends. We are blown away by the love from our customers and celebrity following, with some lines selling out within four days.”