Former Managing Director of PRofile Public Relations and owner of the Roullier White independent perfumery, Micheal Donovan announces the launch of his luxury British perfume house St Giles.

St Giles is a unique collection designed to help the wearer feel an emotional response to each fragrance. The collection includes; The Tycoon, the scent of success and confidence, The Actress, a power-floral perfume, The Writer, the scent of creativity, and the scent for the fashion-forward, The Stylist. The St Giles collection will launch at Selfridges in early December.