Michael Kors and Fujifilm have announced a new collaboration— the photography brand’s first-ever fashion partnership— to launch the Michael Kors x Fujifilm INSTAX Mini 70 instant film camera. The camera comes in an exclusive gold metallic colour, featuring the brand's logo on the front of the case body along with the designer’s signature. The INSTAX Mini 70 features a sleek design, selfie mode and high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly. The camera also has a smart selfie mode that automatically adjusts settings to capture selfies with the front-facing mirror next to the lens. The collaboration was directly inspired by Michael Kors’ Scout handbag collection—a new group of silhouettes that was specially designed to emulate vintage camera bags. 

Contact

Fujifilm in 'homes, interiors & lifestyle'
Michael Kors in 'in-house PR'