The Communications Store has been appointed to handle the press and publicity for Netflix's Stranger Things star Millie Bobby Brown debut Gen Z-focused skincare and make-up brand, florence by mills. The new range is made up of a collection of clean and affordable beauty essentials for changing skin, with nine skincare essentials including Zero Chill Face Mist and Swimming Under the Eye Gel Pads, as well as five colour cosmetics in a variety of shades including Like a Light Skin Tint and Cheek Me Later Cream Blush. All products are suitable for all skin types, dermatologically tested, infused with vitamins and botanicals, and free of parabens, sulfates and synthetic fragrances, cruelty-free, and vegan-friendly.

Millie said; “I wanted to create something for me and my generation, my friends and peers. A brand that could reflect us and our self-expression but still be good for you, simple to use and suited to changing, transitional skin. Being young in general is so tough, so having a place to support you on your beauty journey was important to me.” 

florence by mills will be launching 10 September exclusively at boots.com and in-stores from 25 September. The collection ranges from £10 - £34.