B Public Relations has been appointed to handle the UK press and publicity for MiN NEW YORK, a luxury fragrance brand that has just launched into the UK. Established in 1999, MiN New York is a brand based out of New York and offers a selection of exclusive scents. The brand's Scent Stories Volume 1 collection is a unisex olfactory project featuring 11 fragrance chapters/scents. Inspired by Japanese Volcancic Hot Springs, the brand's latest scent, Onsen, is an infusion of four (out of five) elements in Asian philosophy: air, earth, wind and fire. The woody aromatic scent comprises notes of absinth, bergamot, hinoki, pine needles, cypress, vetiver roots, oak moss, ambergris, mineral, sulfur and steam. Currently, nine of the fragrances are exclusively available at Harvey Nichols with the 10th launching this month. In July, all 10 scents will then be launching with Liberty, Selfridges and Fortnum and Mason. News on the 11th fragrance will be announced in due course. Fragrances are priced at £195 (75ml).

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MiN NEW YORK in 'beauty, fragrance, grooming & health'