Edelman has been appointed to handle the launch and representation for Ayurvedic mind, body, and beauty brand, Vedayush. The brand, inspired by ancient Ayurvedic wisdom using Ayurvedic ingredients trusted for centuries, uses ingredients of natural origin and organic quality, including everything from Gotu Kola, Hemp Oil, Coconut Oil, Rose, and Pomegranate. The brand’s unique diagnostic tool allows customers to discover their dominant dosha and unlock the path to holistic wellbeing with products customised to them.

Available from debenhams.com, the Vedayush range includes some of India’s most cherished products including Ubtan Powders, Energising Facial Oils and Restoring Body Masks. Vedayush strives to create products that care for both people and the planet, respecting nature’s balance. Made from glass bottles, that are 100% reusable, with FSC certified product cartons and EcoCertCosmos accreditations across all hair and body oils, everything from the product ingredient sourcing to the packaging is mindfully considered to reflect the brand's commitment towards the environment.