Missguided announces style partnership with Love Island
Date Posted: Thursday 24th May 2018
Manchester-based, global retailer Missguided has announced its fashion partnership with ITV2’s Love Island. Missguided will be providing this year’s Islanders with daily outfits as part of a product placement partnership. The Islanders will be wearing the latest looks from Missguided’s seasonal product lines; casual, summer, festival and out-out. The men in the Villa will have access to the new drops from Mennace, the contemporary menswear label from Missguided founder Nitin Passi. During the series, Missguided will be styling the Islanders for key events with all the girls wearing Missguided and the guys in Mennace. Missguided will also have a presence on the official Love Island app, with a dedicated fashion page allowing viewers to shop the looks from the show. Missguided will have exclusive access to the contestants daily fashion picks and will be sharing ‘How to get the look’ daily on the Missguided Love Island hub along with exclusive Love Island fashion updates.