Sparkle PR has been appointed to handle the UK PR and influencer outreach for Missguided Babe Power by perfumers Per-Scent. Babe Power has a mix of notes including grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper. At its heart, orange blossom is accentuated with soft peony and jasmine; while vanilla, creamy musk, playful candy floss and amber crystals combine to leave a provocative lasting impression. Since launching, it has become the fastest-selling fragrance every at The Fragrance Shop, selling out in three hours.

In addition, Sparkle PR has also been appointed to handle all PR and influencer relations for Twist & Spritz, the exclusive atomiser available from The Fragrance Shop. 

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Sparkle PR in 'PR consultancies'