Global fashion retailer Missguided has launched its first-ever kids' collection MG Kids. Aiming to close the market gap in quality, trend-led kidswear at an affordable price, MG Kids is inspired by celebrity influence, on-trend casuals and the matching mummy & mini look.

Featuring fun bold colours, cheeky slogans, and elevated basics, MG Kids tailors the trendy, style-forward ranges offered to Missguided’s core customer to little ones. The collection offers head-to-toe looks and seasonal must-haves including branded sweat sets, matching-back tees, puffer coats, varsity jackets, cosy winter knitted co-ords, and beanies. 

MG Kids is offered in Baby (3-24 months), Toddler (2-4 years) and Kids (4-7 years). Prices range from £4 - £14 for Baby, £4 - £28 for Toddler and £6 - £30 for Kids.

The first MG Kids collection is available to shop online at missguided.co.uk from 28 October.