Missguided has launched #makeyourmark following the reaction to unretouched imagery showing a model's stretch marks and its pledge to include stretch marks and other industry perceived ‘flaws’ in its model imagery. #makeyourmark demonstrates another move as the brand builds upon their empowering #KEEPONBEINGYOU campaign.

Missguided have chosen nine ladies as the faces of the campaign; Skyler Myler, Nelly London, Jade Laurice, Fatty Boom Tatty, Felicity Hayward, Darth Bador, Nylo BM, Baby Gyal Al Ly, and Netsai Tinaresse Dandajena.