Ceres PR has been appointed to build brand awareness, consideration and trust amongst consumers, customers and partners across both Retail and Out Of Home for Mission Foods. Following a successful pitch, the Ceres team will work with Mission Foods to establish the brand through a PR programme consisting of authentic and trustworthy communication platforms in order to expand its audience. Delivered through a series of calendar and consumer moments, activity will include both consumer and trade media relations, as well as developing creative campaigns to maximise NPD launches and support key trading periods.