Missoni has announced the opening of its new Missoni Resort Club in collaboration with Nikki Beach Costa Smeralda, in Cala Petra Ruja, Porto Cervo, Sardinia. The project combines Missoni's signature style and vibrant colours with the beauty of Sardinia's coastline. Missoni has completely customised the area with various furnishing items and fabrics transforming every aspect of the beach club, from the umbrellas and sunbeds to the common areas.

Drawing inspiration from the brand's iconic Missoni pattern, the resort club will showcase a colour palette of deep blue and ocean turquoise paired with vivid pops of emerald green. The project, led by Alberto Caliri – Creative Director of the Missoni Home Collection - sets out to promote the style and iconic nature of the brand worldwide through the personalisation of exclusive locations where it is possible to immerse oneself fully into Missoni's lifestyle philosophy.