Fashion house Missoni has announced the launch of its new Eau de Parfum, the first Missoni women's fragrance made and distributed by Euroitalia. The floral, fruity and woody fragrance combines top notes of lemon, bergamot, cedar and pear with heart notes of mahonial, petalia and jasminum sambac, while ambra, tonka bean and sandlewood form the base. The bottle has been created in glass with soft, fluid hues, whereby colour is dispersed without any kind of geometric constraint. The golden band boasts a special working method that picks up on the idea of a woven strand. The same motif in shades of pink is used on the white box with a gold base. Model and actress Elisa Sednaoui stars in the print campaign and television spot. The new Missoni Eau de Parfum will be available exclusively at Harrods from 22 November before rolling out nationwide in March 2016, priced at £42 (30ml), £60 (50ml) and £80 (100ml). Additionally, Aspects Beauty Company has been appointed to handle the press and publicity for Missoni fragrances.

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Missoni Fragrances in 'beauty, fragrance, grooming & health'