Date posted on DIARY directory: Monday 30th July 2018
Online retailer MissPap has announced its global expansion. The North-west located fashion company has decided that its next step is to expand to the USA. MissPap is known for its forward fashion products, bringing the latest fashion trends to customers for an affordable price.
There will be a new website, hosted on misspap.com whilst the .co.uk site will continue to serve the UK and European markets. On .com the products, assets, campaigns, delivery options, currency and everything else will be tailored towards the USA customer. With a brand new warehouse in California to support all operations, MissPap.com is a brand in the USA, for the USA.
John Quinn CEO of MissPap comments, 'This is perhaps our biggest and most exciting project to date. misspap.com is just a fantastic way to MissPap to expand and build it its reputation overseas. We are constantly overwhelmed with the success of MissPap in the UK and if we achieve this level of success in America, it would be immense. What we are most focused on is bringing the MissPap values of on-trend fast fashion and affordable products to the USA customer.'
The US website is set to go live towards the end of this month. The launch of the USA site will be celebrated in true MissPap style with various celebrity campaigns, influencers collaborations and exclusive launch party all by the end of the year.